Introduction
Latin America is a region, strategically vital for leading global manufacturers in various industries, including Healthcare, Agriculture and Construction and Mining sectors. This is also a region with high potential for B2B marketing research. Yet, the continuous volatile political and economic situation in the region, unfavorable regional image in the eyes of opinion leaders from outside of the region, coupled with the added complexity of many B2B research projects, result in a gap between potential and actual B2B market research volumes in many countries of the Latin America region.
This paper provides an overview of the region's performance and...