Leadership imperative: Regional positioning strategy of Zurich Life LatAm
José OrlandoZurich Life LatAm, ArgentinaFernando Moiguer, Magdalena Iocco and Lorena CuraCompañía de Negocios Moiguer, Argentina
Introduction
"Culture eats strategy for breakfast", Peter Drucker.
For decades, #strategy was the trending topic in the world of business, leading to thoughts such as, "Who Moved my Strategy?", "Rich Strategy, poor Strategy", "The Lord of Strategies", and "Fifty Shades of the Strategy". And although the development of strategy and its related variables are key to the senior management of a company, the business world left aside its...