Kids of today and tomorrow: A global and regional close-up on the youngest millennials

This paper describes research into the attitudes, expectations and hopes of children aged 9-14 in Latin America, focussing on Mexico, Brazil and Argentina.

Kids of today and tomorrow: A global and regional close-up on the youngest millennials

Carlos GarciaNickelodeon Insight & ReportingJo McIlvennaJo McIlvenna Ltd

Introduction

Nickelodeon have undertaken the most detailed analysis to date of kids around the world. In this truly global exploration, we have reached out to every corner of the world, including several countries we have never before explored in this level of detail – for example, Greece, Nigeria and Egypt. In total we have conducted our research in 32 countries. In Latin America we covered Brazil, Mexico and Argentina; and the Americas were also represented...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands