Kids of today and tomorrow: A global and regional close-up on the youngest millennials
Carlos GarciaNickelodeon Insight & ReportingJo McIlvennaJo McIlvenna Ltd
Introduction
Nickelodeon have undertaken the most detailed analysis to date of kids around the world. In this truly global exploration, we have reached out to every corner of the world, including several countries we have never before explored in this level of detail – for example, Greece, Nigeria and Egypt. In total we have conducted our research in 32 countries. In Latin America we covered Brazil, Mexico and Argentina; and the Americas were also represented...