I speak therefore I am? Examining how language affects thinking in the Chinese diaspora

Pete Cape

This paper reports on survey research exploring the impact of language on market research findings among bi-lingual consumers in the Chinese diaspora in five different countries.

I speak therefore I am? Examining how language affects thinking in the Chinese diaspora

Pete CapeSSI

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Introduction

Meet Zhang Wei, a 44 year old Aussie accountant; Li Wei, a 64 year old bookbinder from Singapore and Li Qiang, a24 year old graphic designer from Vancouver? more disparate people you couldn't imagine. They have never met, never even visited each other's countries.

Zhang Wei loves motorcycles and follows Australian Rules team Collingwood; Li Wei has lived all his life in Singapore, as did his parents, he clearly remembers Independence Day in...

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