I don’t know if I am allowed to say this but…': Accessing genuine feelings and opinions in the age of political correctness

This paper explores the degree to which political correctness may affect the authenticity of responses in qualitative research, in particular among a working-class audience who voted for Brexit in the 2016 referendum in the UK.

Introduction

This is not a paper about the rights or wrongs of political correctness, or a detailed cultural exploration of its origins and meaning. It is a paper with more modest ambitions: to explore the degree to which political correctness may affect the practice of qualitative research. It is limited even further in scope. It only seeks to explore the potential impacts on a certain section of society - the audience that can be described (very loosely) as working class. This is partly because the body of work that inspired this paper was predominantly amongst this audience, but it is,...

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