Hooked on shopping: Understanding what fuels the new daily online shopping habit
Andrew Consky, Vicki Draper and Steve Payne
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Introduction: Shopping has changed
Consider the following objects:
- Home
- Sofa
- TV
- Bed
- Toilet
These five things all have something in common other than they are related to the home. These are the top five physical locations US Millennials have shopped online. They do it at home (80%), while watching TV (70%), in bed (69%), on the sofa (64%), and on the toilet (51%). There is some overlap, but the point is Millennials...