Happy shoppers: The role of shopper emotion in Indonesian convenience store shopping
Alastair GordonGordon & McCallumDwinarizki Setyorini, Mamik Leonardo and Farquhar StirlingDEKA Marketing Research
Introduction
Convenience stores represent a relatively young, but fast growing, retail channel across most Asian markets. (N.B., in this paper the term "convenience store" refers to both Convenience and Mini-market outlets, see definitions below). In particular in Indonesia, recent growth has been spectacular, with estimates of over 15% sales growth p.a. In 2013, DEKA Marketing Research, in collaboration with Gordon & McCallum (an international research consultancy), undertook a series...