Great results from ambiguous sources - cleaning internet panel data

Theo Downes-Le Guin, Joanne Mechling and Reg Baker

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not kept pace with these new methods.

Great results from ambiguous sources – cleaning internet panel data

Theo Downes-Le Guin and Joanne MechlingDoxus LLC, United States

Reg BakerMarket Strategies, Inc., United States

PREFACE

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not kept pace with these new methods. This paper details common forms of data quality problems resulting from the use of Internet panels, such as indiscriminate selection of responses in qualifying questions to maximize chance of qualification, and how these problems can...

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