Global Medium, Global Measure. An Assessment of Internet Users Across and Within Regions of the World

Steve Garton

This paper covers the findings of a harmonised measurement of the Internet community. An overview of the 'who, when, where and what' of Internet users across and within major regions of the world is given, with trend comparisons where data is available.

Global Medium, Global Measure An Assessment of Internet Users Across and Within Regions of the World

Steve Garton  Hong Kong S.A.R., China.

THE SURVEY

A harmonised questionnaire (NetWatch) has been administered since July 1997 across largescale facetoface readership surveys in Asia Pacific and consumer 'scanner' panels in North America and Europe. The sample size, age range and universes of people covered in the surveys are given in the table below.

TABLE 1: SURVEY SCOPE

Survey sourceTarget sampleTotalsample...

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