Firecracker: More than Likes and Tweets, understanding the Latino mind
James ConradTNS Brazil
Preface
Media fragmentation is often described as the biggest brand challenge of the digital age. In reality, it offers the greatest opportunity to personalize the messages and get their attention. When planning a digital strategy it’s not only a question of having a website, a fan page or a tweet account. It all comes to the individual and the way we can use research to understand how they behave and interact with brands.
Introduction
An average consumer is bombarded by thousands of brand communications daily across...