Extracting consumer insights from search engine queries: Predictive and non-verbal consumer insights
Nicolas Chollet, Walther Oettgen and Benjamin Saulnier CLUSTAAR and KOS Research
Introduction: Search engines, a daily use for millions of people
150 billion searches are conducted in Google each month
The terms people search for in Google is an under-leveraged raw material and a vast source of information for the Market Research sector. Search Query material is accessible in real-time, on an international, multi-language basis, and offers quantifiable results.
Previous research has shown that, to a certain extent, search queries can predict stock...