Everyone searches! Using signal compression to unlock mainstream consumer connections on the net to develop a new natural food product

Mathieu Trepanier and Jean-Philippe Lebudel

This paper explains how Firmenich, a privately-owned fragrance and flavour house, and Tsquared, an online search insights brand, found an ideal vegan beverage for the UK market in 2017 by studying trends around natural food, organic food, and related dietary restrictions in the US and UK.

Introduction

Firmenich, the world's largest privately-owned fragrance and flavour house, seeks to delight consumers around the world every day through positive taste and smell experiences. Founded in Geneva, Switzerland, in 1895, Firmenich has created many of the world's best-known perfumes and flavours that consumers love. It is renowned for its world-class research and creativity, as well as its thought leadership in sustainability and exceptional understanding of consumer trends. Each year, Firmenich invests 10% of its turnover in R&D, reflecting its continuous desire to understand and share the best that nature has to offer.

Firmenich touches over four billion consumers multiple...

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