Digital boost in Latin America
Alexandro HerreraTNS, Mexico
LATIN-AMERICANS ARE DIGITAL FRIENDLY
Implementing a digital strategy in Latin America is very different than in India, Russia, China, England or South Africa. Cultural conditions and online behavior must be taken in to account.
In spite of Latin America having still a lower Internet penetration than developed regions - 38% vs. 77% in northwest Europe and 77% in North America - it is estimated that the region will experience the biggest growth in the oncoming years. In 2011, Latin America's Internet population reached over 112 million people aged 15 years and...