Introduction: Direct selling and the impact of technology
Yanbal has traditionally succeeded through Direct Selling and a strong personal contact between their consumer and its salesforce. Technology, on the other hand, and specifically digital access, have become an important part of everyday activities. How would technology affect this business model? Will the purchase decisions and even the actual purchase be affected with the irruption of mobile devices and online access in Yanbal's consumer base?
By way of this paper, the audience will find out the comparative results of various studies in Peru, Colombia and Mexico, done with the consultants (sales...