Developing a new way to monitor opinion in Europe.

This paper covers the development of the Continuous Tracking Survey (CTS), a new instrument created for the European Commission to monitor public opinion in the European Union.

Changing business dynamics: The challenge to market research

 

Developing a new way to monitor opinion in Europe.

Karlheinz  Reif Survey Research Unit, European Commission, BelgiumRoland Cayrol CSA,FranceAdam Phillips Euroquest MRB, United Kingdom andTurtle, Jenny BMRB International, United Kingdom

 

SOME HISTORY

The institutions of the European Union have been using survey research for over twenty-five years. In 1974 after the first enlargement of the community from six member states to nine, the former director of the cabinet of Jean...

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