Changing business dynamics: The challenge to market research
Developing a new way to monitor opinion in
Europe.
Karlheinz Reif
Survey Research Unit, European Commission, BelgiumRoland Cayrol
CSA,FranceAdam Phillips
Euroquest MRB, United Kingdom
andTurtle, Jenny
BMRB International, United Kingdom
SOME HISTORY
The institutions of the European Union have been using survey research for over twenty-five years. In 1974 after the first enlargement of the community from six member states to nine, the former director of the cabinet of Jean...