Cool
The newest factor influencing the youth market in Latin America
Helena PallaResearch International, Brazil.
Paula FeliceResearch International, Brazil.
Paulo CarramenhaCEO, Research International, Brazil.
BRANDING
“Branding is not only about ubiquity, visibility, and functions; it is about bonding emotionally with people in their daily life. Only when a product or a service kindles an emotional dialogue with the consumer, can this product or service qualify to be a brand.” Joël Desgrippes, d/g worldwide
In the decade of the 90s it became absolutely evident that the world is changing from an industrial economy, where the machines are...