Coming of age on screens: How Facebook explored what it's like to grow up in today's world

This paper shares the findings of a research project into the lives of young people aged 13-24 across 11 international markets, using mobile diaries to cover attitudes towards friends, media, brands, education and socialising.

Coming of age on screens: How Facebook explored what it's like to grow up in today's world

Jo Tenzer and Andrew Crysell

Introduction

The "Coming Of Age On Screens" project looked to achieve an authentic view of the lives of 13- to 24-year-olds across 11 markets - Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Nordics, UK and US.

On a scale rarely embarked on before, it set out to understand what's important to teens and young adults now, and what will be important to them in the future. We wanted to learn how young people spend their time? What...

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