Introduction
In the last five years, the Insights function in many organizations is undergoing significant changes. More and more organizations are adopting matrix structures, expanding their global footprint, merging or producing offshoots and grappling with emerging channels of reaching consumers. As a result the demands of the function are changing - both increasing in terms of volume of demand and evolving in expectations. Change is constant. But over the last few years the magnitude of the change, along with the tectonic shifts in organization structures, requires the Insights function to make some fundamental shifts in order to remain relevant to...