Building Effective Networks: Leveraging the power of the eco-system to deliver greater impact to business

This paper shares learnings from PepsiCo India as the company makes fundamental changes to its Insights function in order to widen the team's sphere of impact within the wider business.

Introduction

In the last five years, the Insights function in many organizations is undergoing significant changes. More and more organizations are adopting matrix structures, expanding their global footprint, merging or producing offshoots and grappling with emerging channels of reaching consumers. As a result the demands of the function are changing - both increasing in terms of volume of demand and evolving in expectations. Change is constant. But over the last few years the magnitude of the change, along with the tectonic shifts in organization structures, requires the Insights function to make some fundamental shifts in order to remain relevant to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands