Breaking news! What qualitative research can learn from the media

Shobha Prasad

Examines the changes in journalistic practice over the last five years, specifically in response to technology and the evolution of social media, and the lessons for qualitative researchers.

Introduction

The news media has been fundamentally changed by technology, from the speed of reporting to the styles, content and consumption. The clear lines between formats – online/offline, print/TV – have blurred, and with it interactivity between the creator and the consumer has become deeper and far more integral. With the changes in format and presentation, the way in which journalists communicate insights have become intimately impactful and deeply engaging.

Good journalism shares several traits with qualitative research; in essence, they share both methods and ends. As a result, there is much for the intrepid researcher to learn from the...

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