Box Clever: Powerful insight is experienced, not just heard
Introduction
Insight should be able to change what people think and do. If it doesn't, it has no business value. This story details how Orange and C Space created a "Segment Toolkit": a pick-up-and-play, interactive workshop tool that humanises customer segmentation insights so that they are felt, internalised, and acted upon by employees. The Toolkit is changing the perception of insights at Orange. It's inspiring customer-centric thinking. And, it's inspiring more relevant products, messages, and services.