Bollywood drama in the research world
Kavita Rahman GulatiOriflameDaisy Tanwani and Sandeep DuttaTNS
Introduction: Oriflame's challenges and opportunities
With increasing affluence and wide exposure to global trends, Indian women are becoming extremely conscious and experimental about the idea of beauty. This is leading to a spurt in the demand for cosmetics, hair and skin care products as well as for high end spas and fitness centres. This trend can also be attributed to the ever increasing influence of media, especially Bollywood, which these days strongly believes that the actor's main job is to look good...