Bollywood drama in the research world

This paper details research by Oriflame, a cosmetics brand, to understand the needs and aspirations of women in India.

Bollywood drama in the research world

Kavita Rahman GulatiOriflameDaisy Tanwani and Sandeep DuttaTNS

Introduction: Oriflame's challenges and opportunities

With increasing affluence and wide exposure to global trends, Indian women are becoming extremely conscious and experimental about the idea of beauty. This is leading to a spurt in the demand for cosmetics, hair and skin care products as well as for high end spas and fitness centres. This trend can also be attributed to the ever increasing influence of media, especially Bollywood, which these days strongly believes that the actor's main job is to look good...

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