Big Data Big Impact! How data collection and updated technology can lead to great social impact

Maurício Moura

Shares how big data and technology created PEZ (Prevention and Eradication of Zika) to help provide information on the risk of the Zika virus in Brazil.

Introduction

The recent outbreak of Zika in Brazil has led to the declaration of a global public health emergency by the WHO (World Health Organization). Zika has been tentatively linked to a surge in microcephaly in newborns in Brazil, as well as to neurological conditions such as Guillain-Barre syndrome in adults as shown by Hamel et al (2015). The 2016 Olympic Games were expected to attract 500,000 tourists to Brazil, which could catalyze the worldwide distribution of Zika, creating the potential for a global public health disaster.

As such, it was critical to get the spread of Zika under control...

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