Big Data and the value of information: Innovative applications of big data collection and where it could lead

Jeffrey Hunter

This paper examines some characteristics and trends in the Big Data solutions that are now available to businesses.

Big Data and the value of information: Innovative applications of big data collection and where it could lead

Jeffrey HunterCambiar Consulting, USA

The context of growth

While this paper focuses on the evolving information landscape, it does so in the context of "growth".

Of all the metrics that measure the performance of business probably none is more important than "growth". Don Lehmann and David Reibstein, in Marketing Metrics and Financial Performance,describe "growth" as "essentially the ultimate metric". The absence of growth can have fairly dire consequences. McKinsey notes in an article from 2007 that "a company whose...

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