Big Data, AI, Machine Learning and Behavioural Science: The case of healthcare, energy efficiency and hospitality

This paper looks at the potential insights that can be gained from confronting the data gathered through machine learning with behavioural science principles.

Introduction

Over the last three years, the deep learning version of machine learning has made more inroads into learning systems than all the artificial intelligence ever developed, particularly to understand image, voice and language processing, etc. However, a general intelligence system mirroring human intelligence must not only have our phenomenal learning abilities but also develop high level social-cognitive abilities. Machines can tell us what customers are looking at and feeling inside, second by second (eye tracking and facial coding), and doing (time and pathway in shopping centre, navigating store, supermarket alleys, airline lounges and online buying behaviour). Machines,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands