Introduction: The evolution of market research
The collection of information over time
When we talk about market research and go back decades ago, we remember interviewers in the street with a table, paper and pencil in their hands intercepting people to request a bit of time to answer some questions about a specific topic. All the information was collected on paper, and as a result someone else was required to then type up each of the surveys and transform it into a database for processing and analysis. In the 1990s we were able to use tools that digitised the surveys...