A Q New World: Reframing best practice for tomorrow's clients

This paper examines how qualitative and quantitative research are being supplemented by new types of research such as behavioural economics and Big Data, and the impact this is having on the research industry.

A Q New World: Reframing best practice for tomorrow's clients

Kristin Hickeyruby cha cha

Preface

Qualitative. Quantitative. Quality. Three 'Q' words that have defined the essence of market research since the popularisation of the discipline in the early 1920s. As the marketing world evolves and responds to increasing commercial demands, we now see a new vocabulary governing our briefs, websites, publications and conferences. 'Behavioural Economics', 'Social and Digital Media', 'Mobile', 'Big Data', 'MROCs' … expressions that are relevant and meaningful in an era where demand for 'younger, faster, cheaper' research has become the new norm. The change in language...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands