Ericsson: Ericsson UnBoxed Office

Ericsson, a provider of Information and Communication Technology to service providers, switched its B2B marketing budget from live to virtual and launched its Unboxed Office series around the world.

Campaign details

Brand: EricssonBrand owner: EricssonEntrant company: Lively Worldwide, EssexMarket: GlobalSector: Telephone & internet servicesMedia channels: Email marketing, Events & experiential, Livestreaming, Online video, Social mediaBudget: 0k

Executive summary

Ericsson withdrew from MWC Barcelona 2020 in early February, realising that COVID-19 might otherwise force their hand. Switching their B2B marketing budget from Live to Virtual, they engaged the agency Worldwide to help talk to employees, customers and stakeholders.

Just 6 weeks later, Ericsson's Unboxed Office series of 22 broadcasts launched across major social platforms, focusing on AI...

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