Campaign details
Brand: Equity BankBrand owner: Equity Group HoldingsEntrant company: Ogilvy Africa KenyaIdea creation: Ogilvy Africa KenyaPR: Ogilvy Africa KenyaMarket: KenyaSector: BanksMedia channels: Radio & audio, Television, Word of mouth, influencersBudget: 0k
Executive summary
Half of Kenya's children are unable to continue education beyond primary school due to poverty. As a result, every year thousands of bright minds are sentenced to a bleak future.
As a local bank in Kenya that serves the financially underserved, Equity's social mission is to retrieve this lost...