Emirates NBD: The Fitness Account
Campaign details
Brand: Emirates NBDBrand owner: Emirates NBDLead agency: FP7/DXB ( A part of McCann Worldgroup)Country: United Arab EmiratesIndustry: Banks, credit cards, loansChannels used: Content marketing, Email marketing, Events & experiential, Mobile & apps, Online display, Online video, Packaging & design, Print - general, unspecified, Product placement, Product sampling, Public relations, Search, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
The Fitness Account signifies an innovative media idea from Emirates NBD, in line with...