Embracing the procurement process
Laurence BoschettoDraft, Inc.
Draft has never been one to shy away from controversy. We prefer to take a stance on an issue based on what we feel will benefit clients — even if it causes us to break ranks with fellow agencies — because in the end it will benefit us. Who needs to be popular with the competition anyway?
To illustrate, let's look at the role of procurement in the agency-client relationship. Procurement, once a department stereotypically obsessed with buying PCs in bulk and getting the best deal on paper, now helps shape some...