Campaign details
Brand: Elvie Agency: Talker Tailor Trouble Maker Ltd.
Summary
In September 2018, Talker Tailor Trouble Maker launched Elvie Pump, the world's first silent wearable breast pump at London Fashion Week when model and mum Valeria Garcia, expressed milk whilst walking the catwalk; a global first moment generating over 380 pieces of coverage, 6,500 sign-ups, an 11% social engagement increase and a 56% increase in sales through PR alone.
Background
London based Femtech company Elvie launched its latest innovation, Elvie Pump in October 2018. Whilst niche, our objective was to drive fame and product demand before...