Elovik v tisni: The Real Gift

This case study describes a campaign by the People in Need NGO in the Czech Republic that encouraged people to buy 'a real gift' that could make people happy and save lives at the same time.

The Real Gift

Campaign details

Brand: Èlovìk v tísniAgency: COMTECH Group, spol s r. o.Country: Czech Republic

Background

We wanted to inform our dear public society that spending money on unnecessary gifts and other bullshit is not the right way to make people happy. The Real Gift activity (by People in Need NGO) is here for you. The world is more than unnecessary things, you can give a real gift that makes people happy but also helps save lives. All you need to do is buy a voucher. The task of our campaign was to...

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