Campaign details
Brand: ElevitLead agency: PHD ChinaRegion: APAC
Objective
Elevit is a comprehensive multivitamin and mineral supplement that has been formulated to provide the nutritional requirements women need when trying to conceive, during pregnancy and while breastfeeding. Set out to become the #1 preferred PMVS (Prenatal Multi Vitamin Supplement) brand in China, Elevit needed to rapidly build high awareness and relevance among its narrow target audience of pregnant women.
Elevit's key competitor Scrianen is a state-owned PMVS with 14.7% higher purchase intent than Elevit. This is mainly due to its state-owned position, which increases distribution...