Elevit: Feel Love's First Heartbeat

This case study explores how Elivit, a brand that provides pre-natal multivitamin supplements (PMVS), developed a campaign to enable Chinese couples to become closer during pregnancy.

Campaign details

Brand/Sponsor: Elevit

Title: Feel Love's First Heartbeat

Campaign Cost: $100,000-$1 million

Campaign Scope: Local

Advertising Agency: PHD Shanghai

Product Type: Healthcare

Campaign Start: 07/13/2016

Campaign Ends: 08/17/2016

Campaign Ran: China

Campaign Description: brand rejuvenation

Campaign Summary

Men in China are not permitted to accompany their partners to the first ultrasound of their unborn child. Elevit tapped into this opportunity to provide couples with a high value benefit in a credible hospital setting, using this platform to promote their superior PreNatal MultiVitamin Supplements (PMVS), delivering relevant messaging, leading to...

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