Campaign details
Brand/Sponsor: Elevit
Title: Feel Love's First Heartbeat
Campaign Cost: $100,000-$1 million
Campaign Scope: Local
Advertising Agency: PHD Shanghai
Product Type: Healthcare
Campaign Start: 07/13/2016
Campaign Ends: 08/17/2016
Campaign Ran: China
Campaign Description: brand rejuvenation
Campaign Summary
Men in China are not permitted to accompany their partners to the first ultrasound of their unborn child. Elevit tapped into this opportunity to provide couples with a high value benefit in a credible hospital setting, using this platform to promote their superior PreNatal MultiVitamin Supplements (PMVS), delivering relevant messaging, leading to...