Eicher Motors Limited (Royal Enfield): Made like a gun, goes like a bullet

Royal Enfield, a motorcycle brand, increased its conversion rate by 420% in Indonesia despite the COVID-19 lockdown.

Campaign details

Brand: Eicher Motors Limited (Royal Enfield)Agency: Toolbar Digital (DM Pratama Communication)

Strategy

Objective

In the extraordinary situation of Covid-19 pandemic, Royal Enfield motorcycles needed to find ways to connect with their potential consumers especially when the Royal Enfield's stores across Indonesia had to be closed in April–May 2020 during the lockdown period.

Realizing that our main objective was to drive purchases with product experience, our strategy focused on getting good quality leads through programmatic ads by using online registrations on our website for home test rides. We took a proactive approach to validate the incoming...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands