Campaign details
Brand: Egypt TourismBrand Owner: Egypt Tourist AuthorityLead Agency: Mindshare Cairo, JWT CairoCountry: GlobalIndustries: Destinations and locationsMedia Channels: Content marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Programmatic display, Search marketing, Social media, Television
Executive summary
Egypt is known to be one of the most strategic travel destinations in the Middle East, ranking third in the region. The country witnessed a major drawback after the Russian airliner crash in Sinai in 2015 led to a ban from the countries that contributed over...