EGBank: 120 Days of Happiness

A campaign by Egbank, an online banking company in Egypt, increased its leads and reach by appealing to the needs of young people in Egypt.

Campaign details

Brand: EGBankBrand owner: EGBankEntrant company: FP7 McCann, CairoMarket: EgyptSector: BanksMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Since its relaunch in 2017, EGBank has successfully secured its place in the hearts of the Egyptian youth, in which the bank saw a clear opportunity.

EGBank boldly addressed their struggles, spoke their language and gave them back their God given right to be heard and not taken for granted; so "while no one else was taking them into account, EGBank...

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