Green Auto: An Electric Future

This report explores the evolution of Green Auto, looking at sales and consumer support for hybrid, electric and battery-powered cars, as well as how communications have changed within the industry.
  • Analysing the dominant messaging strategies used in Green Auto communications, it highlights how auto brands have been promoting electric models without cannibalising petrol and diesel sales.
  • Volvo announced that from 2019 onwards, all new cars will either be partially (plug-in hybrid) or completely battery-powered, earning the brand a huge uplift in media mentions, and starting an eco production race among car manufacturers.
  • Cost, reliability and lack of charging stations are currently the main barriers for uptake, however this is set to change quickly with greater investment; innovations like Tesla’s wireless charging will create leaders of the sector....

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