Easypaisa: Easypaisa becomes Eidipaisa

Mobile wallet, Easypaisa, changed its brand name to help bring back the spirit of Eid in Pakistan.

Campaign details

Brand: EasypaisaBrand owner: TelenorEntrant company: Brainchild Communications, KarachiIdea creation: Ogilvy Pakistan, IslamabadMarket: PakistanSector: Digital paymentsMedia channels: Content maarketing, Mobile & apps, Online display, Online video, Packaging & design, Public relations, Sales promotion, Search marketing, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

Eid is a religious holiday celebrated by Muslims worldwide and is celebrated twice every year, once marking the end of the month-long dawn-to-sunset fasting of Ramadan and the second time on the event of Hajj....

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