easyJet: Project Multiscreen

easyJet, the British low-cost carrier airliner, focused on brand building through data and tech in the UK.

Campaign details

Brand: easyJetBrand owner: easyJetLead agency: OMD UK, VCCPCountry: United KingdomIndustries: AirlinesMedia channels: Online video, Outdoor, out-of-home, Programmatic display, Social media, Television, Video on demand Budget: 10 - 20 million

Executive Summary

Having overcome a stagnant marketplace following the 2009 recession, easyJet, the British low-cost carrier airliner, took a bold move by radically changing its media mix; cutting performance budgets and introducing brand TV for the first time.

The success of this move was then faced with a new challenge in 2016; another gloomy marketplace following the exchange...

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