Observator/Antena 1: The RGB News

This case study demonstrates how Antena 1, the Romanian TV broadcaster, raised awareness about blood shortages and increased donations.

Observator/Antena 1: The RGB News

Agency: Geometry GlobalClient: Observator/Antena 1Brand: Observator/Antena 1City: New YorkCategory: Non-profit Organisations and Non-governmental Bodies

Background

Romania is the European country with the most critical need for blood donors; it currently ranks bottom on the European list of donor numbers. Less than 2% donate blood and inconsistent donations mean that hospitals regularly experience a shortage of blood supplies. The Romanian media regularly highlight the plight of thousands of victims suffering due to the lack of blood supplies, but to no considerable effect.

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