Observator/Antena 1: The RGB News
Agency: Geometry GlobalClient: Observator/Antena 1Brand: Observator/Antena 1City: New YorkCategory: Non-profit Organisations and Non-governmental Bodies
Background
Romania is the European country with the most critical need for blood donors; it currently ranks bottom on the European list of donor numbers. Less than 2% donate blood and inconsistent donations mean that hospitals regularly experience a shortage of blood supplies. The Romanian media regularly highlight the plight of thousands of victims suffering due to the lack of blood supplies, but to no considerable effect.
Our challenge was not just...