E.ON: Welcome Home, Z

This case study details how Malmö, a Swedish Football club, and E.ON, an energy company, increased their reach locally through the Welcome Home, Z campaign.

E.ON: Welcome Home, Z

Executive summary

Product Description:

This is how Sweden's leading football club and its main sponsor E.ON touched nearly a billion football lovers through smart use of media in just a few hectic hours - despite tough restrictions and very limited budgets.

Objective of the Campaign:

BACKGROUND: Malmö Football Club has 'produced' a number of world-class players including Zlatan Ibrahimovic - widely regarded as one of the best footballers of his generation and the greatest Swedish sportsperson of all time. Zlatan, who plays for French Champions - PSG, had a chance to make history when he was...

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