DuPont Crop Protection: Feeding the world, acre by acre

DuPont, a fertiliser brand, provided information for farmers and growers by creating two localised landing pages and promoting them through a multi-media campaign in the US.

Campaign details

Advertiser: DuPont Crop ProtectionAgency: Exponent PR

Challenge

Modern agriculture faces a tremendous challenge: With the global population projected to reach 9 billion by 2050, current food production must double to meet the growing need. Those who provide the world's food must boost production with fewer available acres and shrinking resources while finding and implementing more sustainable crop production solutions to reduce agriculture's impact on the environment.

Creating a future with enhanced food security starts with farmers getting the most from every acre. Each acre has unique needs based on the local climate, weather and soil...

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