Campaign details
Brand: DuolingoAgency: Wieden+Kennedy Amsterdam
Summary
This paper is about how, as planners, it is our professional duty to fall in love with the product. If the story of advertising over the last twenty years is one of brands climbing the hierarchy of needs for higher and higher-order thoughts, this paper is an argument for remaining grounded in more earthly matters.
Duolingo, the world's no.1 language learning app, worked with Wieden+Kennedy Amsterdam to launch their first global campaign over New Year 2021. This was a pivotal moment for the brand, articulating itself to a global audience...