Dunlopillo Malaysia: BoredCast

This case study describes how Dunlopillo, a Malaysian mattress brand, used its existing technical product videos as a way to lull sleepless Malaysians to sleep, then imploring them to think about changing their mattress in the morning.

Dunlopillo Malaysia: BoredCast

Brand: Dunlopillo MalaysiaAgency: Geometry Global Malaysia

The Summary Statement

With sleep becoming a luxury for ambitious young adults, sleeplessness was becoming part of life for many. The unassuming mattress assumed greater responsibility.

To get people to relook at their mattress, we used our existing assets (soporific technical product videos) to lull them to sleep in the middle of the night when they found themselves awake. A message in the morning reminded people to revisit their current mattress.

Campaign Strategy

Context

Buying a mattress is a low-involvement exercise. People don't give it much thought and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands