Dulux: AmbianceTM. Personalize Your World

This case study shows how Dulux, a paint brand, tapped into the Chinese New Year's tradition of renovating living spaces, to launch a sensory campaign that increased sales and brand awareness in Singapore.

Dulux: Ambiance™. Personalize Your World

Teo Hon Wui, Jeff Ng

Campaign details

Brand: DuluxBrand owner: AkzoNobel Paints (Singapore)Lead agency: MashwireCountry: SingaporeIndustry: Home improvementMedia: Content marketing, Events & experiential, Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Sales promotion, Social media, Television, Word of mouth, advocacyBudget: Up to 500k

Executive summary

As consumers become more affluent, there is an increasing demand for personalized products and services. The increasing trend of Singaporeans...

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