Campaign details
Brand: DuluxBrand owner: AkzoNobelLead agency: MediaComCountry: ChinaIndustries: Home improvementMedia channels: Content marketing, Mobile & apps, Online display, Programmatic display, Search marketing, Social mediaBudget: 1 - 3 million
Executive summary
Dulux is an international paint brand produced by AkzoNobel. It makes over a thousand colours and encourages people to unlock the potential of their homes through colour with its customer-focused Easy Painting Service.
In China, most consumers paint their walls in neutral colours and tend to repaint every eight years. Dulux sought to inspire consumers to...