Campaign details
Brand: duBrand Owner: Emirates Integrated Telecommunication CompanyLead Agency: StarcomContributing Agencies: Leo BurnettCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia Channels: Direct marketing, Magazines - consumer, Mobile & apps, Online display, Outdoor, out-of-home, Social media Budget: 3 - 5 million
Executive summary
The du telecom tourist campaign demonstrates an inspiring and innovative execution of integrated media. The idea was to effectively target incoming tourists in the region by designing a unique consumer journey. We identified the key touchpoints where we can target tourists across digital, search,...