du: Tourist Sim

This case study shows how du, a telecommunications brand, analysed tourists' key targeting touch points when visiting the UAE, to directly engage them in order to increase sales.

Campaign details

Brand: duBrand Owner: Emirates Integrated Telecommunication CompanyLead Agency: StarcomContributing Agencies: Leo BurnettCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia Channels: Direct marketing, Magazines - consumer, Mobile & apps, Online display, Outdoor, out-of-home, Social media Budget: 3 - 5 million

Executive summary

The du telecom tourist campaign demonstrates an inspiring and innovative execution of integrated media. The idea was to effectively target incoming tourists in the region by designing a unique consumer journey. We identified the key touchpoints where we can target tourists across digital, search,...

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