du: Digital Fasting
Campaign Details
Brand: duBrand Owner: Emirates Integrated Telecommunications CompanyLead Agency 1: Starcom DubaiLead Agency 2: Leo Burnett DubaiCountry: United Arab EmiratesIndustry: Telephone & internet servicesChannels used: Cinema, Online display, Online video, Public relations, Radio, Social media, TelevisionBudget: Up to 500k
Executive summary
Ramadan is the Super Bowl of the ad industry in the Middle East for 30 days in a row. During this month of fasting, consumers are bombarded with...