Dove Men+Care: Commit to C.A.R.E now

Personal care brand Dove Men+Care drove significant increases in brand health in the US with its Commit to C.A.R.E Now initiative for racial equity in partnership with NBA players.

Campaign details

Brand: Dove Men+CareBrand owner: UnileverEntrant company: Mindshare, New YorkIdea creation: Mindshare, New York / Joy Collective, New YorkPR: Edelman, New YorkMarket: United StatesSector: Deodorants, anti-perspirantsMedia channels: Content marketing, Events & experiential, Magazines-consumer, Newspapers, Online video, Public relations, Radio & audio, Social media, Television, Websites & microsites, Word of mouth,influencersBudget: 1 - 3 million

Executive summary

Dove Men+Care believes harmful stereotypes are barriers to equity and inclusion. To end racial injustice against Black men, we needed to act. Through powerful storytelling and...

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